Our Values

Family is central to the Saudi way of life and the Zohoor Alreef family is no exception.  We pride ourselves on the relationship that we have with our employees and take special pleasure in knowing that the brothers’ first-ever employee is still playing a central role in the business.

No family member is more important than our customers and over the years we have taken care to involve you all in all aspects of our business from the design of our stores to the creation of our products.  The advent of social media has made staying in touch with our ever-growing family easier and you’ll frequently find us asking for feedback on new products and seeking suggestions on what our customers would like to see next.