From humble beginnings
The story of Zohoor Alreef started in 1991, when two young brothers, Waleed and Faisal AlKhaldi, started creating perfumes using natural ingredients from within their home in Al Khobar, Saudi Arabia. Their customers started out as mainly family members and close neighbors, but as word spread quickly, the AlKhaldi’s fragrances were soon the talk of the town. The brothers received requests from an ever-expanding area and within a year opened their first store a short distance from their home.
By 1993, they had opened stores in Hofuf, Jeddah and Riyadh and taken on their first franchisee.
A twenty-first century success story
By the turn of the century, there were twenty Zohoor Alreef stores across Saudi Arabia, with growing range of products made to perfection, always keeping in mind local tastes and the latest in international trends.
Demand was so great that in 2001, as a means to keep pace and ensure the highest quality of tailored “Made in France” products, Zohoor Alreef set-up a state-of-the-art research and production facility in the Burgundy region of France - and area commonly known for its natural and high-quality ingredients.
The combination of Zohoor Alreef’s heritage and perfumery skills, combined with high quality standards and French manufacturing experience gave rise to the prestige bodycare range called Le Verger Shop –literally meaning “The Orchard.”
East meets West – the French connection
The Le Verger Shop range was an instant success winning the prestigious “Quality Era Awards” in 2002 and 2004 in Geneva and Paris respectively, and quickly expanding into sixteen bodycare products in fourteen fragrances.
With more than 250 stores and kiosks across the GCC, Zohoor Alreef continues to grow and is committed to serving its broad customer base with the highest quality of French products. The Le Verger Shop range remains fresh with new products being added continuously and ever-more exotic fragrances prompted by the world’s fashion trends.
2015 will see the launch of some truly unique and inspiring fragrances and body care ranges that will re-enforce Zohoor Alreef’s philosophy as a perfume expert. The art of making high quality fragrances is ingrained within the Zohoor Alreef culture, and this skill is passed on to our experienced sales team who share an uncanny ability to create bespoke fragrance for our customers to give them their own signature scent.